The Games industry started life as a niche marketing the 1980’s and was spurred on by hobby culture. The industry has grown tremendously up to the present day, but rather than being driven by interest it is driven by profit. The increase in size of the industry has gone hand in hand with technological advancements.

As time has progressed more specialist areas are appearing, this has increased the amount of specialised learning available e.g. our course. Which is good for us, but on the other-hand the amount of outsourcing has also increased. Outsourcing is giving work to non EU or US countries for lower labour rates. This illustrates the fact that the Gamers themselves are not really involved in decision processes in there own industry. There is a very unsettling relationship between developers and publishers, with each wishing to achieve a different goal. It is important for developers to retain a good relationship with publishers as they are the source of funding. This means that the publishers have a large amount of creative control and decide to follow short term market trends. Developers would be more willing to takes risks to produce risky, yet original games, but they barely get the opportunity.
'I think if you look at people, whether in business or government, who haven't had any moral compass, who've just changed to say whatever they thought the popular thing was, in the end they're losers.' - Michael Bloomberg
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